At the height of the digital revolution in which we operate for 20 years, we must evaluate and reflect on the impact that changes in technology are resulting in business organizations. Do not know if this is a great process or face a multitude of processes that the technology is producing and generating a response to social and cultural structures to a new situation unprecedented in human evolution.
Firms are social organizations that are in the forefront of change and adjustment of technology. Passed since the time of incorporation of new technologies to production processes and subsequent adaptations to make them competitive (this is one problem that nobody talks about but low productivity and competitiveness in large part due to the ADDITIONS lag in technology and the use made of same organizational structures of enterprises and institutions and in the working population) are in a new phase social (or socialization) in which technology is put at the service of human needs and relationships : elearning, social commerce, social networks etc.
At this stage of socialization or social are showing the seams of the organizations and their rigidities. The structures of the companies are struggling to respond to the changes caused by the introduction of new technological processes. Organizational structures are suitable models for technological environments for twenty years but not enough to meet the new challenges to those we serve.
And the main difficulty is to establish the transition from traditional models, hierarchical and based on a centralized top-down control to another model that is being called organization open to proper management of knowledge.
This new paradigm of business organization requires us to learn to network and our structure is oriented to collaborative work. It is essential to establish Pazra gradual processes of change based on reflection of what we do with new technologies and their use within companies. We must manage new communication processes based on technologies that are useful and reorganize the collaborative processes within companies. Do not forget also that the consumer or the client is no longer the same, which is gradually changing to new needs and expectations.
open organizations feature:
- their organizational structures are arranged to networking.
- is a new management communication adequate to deal with customers and suppliers through ICT.
- structures intelligently learn and take advantage of all its resources to transformarlosen knowledge and that competitive advantages are added .
- assume that technologies cause new relations with the environment: new language, new products, new ideas.
- knows he has to build a community around your project, the key is people.
is pending deep reflection within companies about the new challenges for the coming years. No doubt there are still many aspects to fit and adjust. Never more than now we are part of a broader process of business adaptation to new environments
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