Tom Kelley in "The Ten Faces of Innovation." Ed Paidos 2010, defined as one side of the anthropologist innovation, in the words of the author, the greatest source of innovation in the enterprise. The whole article is a great analysis of the practical application (applied say others) of method of qualitative work to solve problems. This powerful tool of analysis and information gathering by the total and inclusive perspective that looks invisible relationships between things and / or events, or between what is said and what is done it is a basis for the introduction of the anthropologist in the business world. The interpretation of everyday life and training to capture relationships and meanings seems to be what you value the author. This brings us to the need for companies, like many institutions and organizations, anchored to the world in which they operate and act, understand and improve their service objectives.
There are many other aspects that are related to the social sciences that would allow for the presence of the anthropologist and his work not only as an innovation, but also in the business management. The processes of quality assurance, process of mergers where two institutions will bring about a meeting of corporate cultures, the culture of risk prevention, development and management of programs and projects on gender, social responsibility ; corporate etc.
Anyway, we celebrate this relfexión by Tom Kelley and hopefully help us to further deepen the anthropologist's role in business. Interesting article and recommended reading
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