A new concept is the development and extent of social networks on technological support. The "social commerce" is not just a new way of selling and marketing in a new environment and new conditions as the Internet. Everything has revolved around the figure of the consumer, with new technologies under control, escapes from the traditional marketing tools, it becomes more sophisticated and, at least it seems that control the information that you'd come and eat you are interested. This creates a new landscape of possibilities.
Electronic commerce seeks and needs new forms of development, so far the websites, portals email and sales are bottoming. The laws, increasingly restrictive (they do not control anything) about spam, trade and sales force to the need to seek new opportunities on which to work.
The social center of commerce is, as we say, the consumer. In some networks used or new value takes the concept of "fan." But the fan you can not buy with the fan must reason, you have to explain things. The fan is the new consumer of 2.0 times. Some observers indicate that the merger of e-commerce and social media is leading the Social Commerce. Customer reviews, ratings and recommendations incorporated into the presentation product are essential in this strategy.
The social commerce rests on the basis of trust as we mobilize the opinion or tastes of our friends online on the web, total transparency and speed in meeting customer needs are related to the new style that is driven from the networks. Markets become huge as potencilamente companies can cover millions of users but have to clearly define their strategies and active listening the formation of relationships.
2.0 The consumer research, is concerned with information before you buy, the reliability of their friends or equals "on line". Citizens are betting on a massive scale social networks, the government also, and of course companies as well. Now we are all on the networks, the networks are relationships are relationships and interactions and mobilization capacity. The consumer is now social.
Remembering what Michael Carrithers said in his essay, " Why humans have cultures? (1995), unlike other social animals, humans not only live in the society, but society created and need to live. That means we need to make technology which is becoming more social, the use of this new need relationship. But from the democratization of technology and its extension to large segments of the consumer population has acquired a new status more demanding. But of course, do not think that the entire population reaches social commerce, there are large pockets of people outside and beyond the possibility of qualifying for this new model.
But with social commerce also new questions is it just a strategy? Is a paradigm shift?. While still not have CRM MUCHS years to improve the relationship between the customer and the company appears social commerce. Are you sure the consumer gets more power against the market? New questions for new social settings.
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