In the discussion of the role of professionals in the company often very critical of my profession, anthropology. Some part of the theory of ignorance the office of the anthropologist by business managers. Firstly there is an abysmal distance between academia and the corporate world, including programs of study of anthropology and skills needed for business management. Even being very explicit in many cases detected there as an overvaluation of the academic and contempt for the work in enterprises. That is the starting point of my reflection.
know so many things that ultimately do nothing. Training for teachers there, investigations are not made from the companies and that cost money and time and analysis of social behavior we left to psychologists and marketing or quality management engineers for example.
The problem, in my opinion, not that we are a big unknown to other professionals, but we have not been able to generate a space, its own discourse with which to address certain processes taking place within companies .
For example, quality procedures, risk prevention, the implementation of equality plans, health and safety at work for example, are areas for social science professionals, but of course, an anthropologist, which should Seating is making academic life or from an Amazonian tribe doing ethnography.
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